Archive for the ‘Keywords’ Category

 

How google search works

Posted by hermesmyth under Internet Marketing, Keywords, Online Marketing, Search Engine, Search Engine Optimization  •  Comments Off on How google search works

Free Keyword Suggestion Tools

Thought that the below links would be useful for you in getting the right keywords and generating the meta tags.

Free Keyword Suggestion Tools

http://freekeywords.wordtracker.com/

https://adwords.google.com/select/KeywordToolExternal

http://www.digitalpoint.com/tools/suggestion/

Keyword List Generator

http://tools.seobook.com/keyword-list/generator.php

Free Meta Tag Generator

http://www.free-webmaster-tools.com/Meta-Tag-Generator.htm

Free Meta Tag Builder with Time Interval

http://www.1stsitefree.com/meta_gen.htm

Posted by hermesmyth under Keywords, Link Building Tags:  •  Comments Off on Free Keyword Suggestion Tools

Latest SEO Trends | Recent Search Optimization Tips | SEO

SEO (Search Engine Optimisation, has never been a hard task, until and unless we are up-to-date with the recent trends, search techniques and search engine algorithms.

“There is nothing permanent except changes” – So once you go with the changes, then really you can make a difference by achieving success. The same applies in SEO too. You don’t have to give more importance to the traditional SEO. All you have to do is, use the traditional expertise, and research new and modern tactics used in SEO. Still I don’t say, you need to omit all the traditional methods, but you can follow a few really good tactics used in traditional marketing as well.

In today’s scenario, the best way to achieve better and high ranking is building quality inbound links, anchored with functional quality keywords, related to the website.

Nowadays one-ways links and directories are given high importance than the link exchanges or reciprocal linking, which are not any more used by SEO’s until its of utmost importance.

Previously, in SEO, when a reciprocal link is given, they add the “no-follow” attribute. But nowadays, search engines no longer support this. For example, in blogs, if Google identifies, a link as a Spam link, then no longer it indexes it. So here the search engines companies have done a good job changing the search algorithms accordingly.

Also when it comes to SMO (Social Media Optimization) some websites has started no follow attributes. Recently Digg added the no-follow attribute to external links, which applies for comments, user profiles and story pages. But still its only applicable for some links and not for all.

To know more about the recent happenings and updates in SEO, you can visit some leading SEO forums or discussion boards. To know about Google’s search techniques, I think you can visits Matt Cutts Blog. Here Matt Cutts discusses about SEO, fun and lot more about books. Really a interesting stuff.

So you need to know about the recent seo trends and seo tips to better perform in search engine to achieve high/top rankings.

Posted by hermesmyth under Internet Marketing, Keywords, Online Marketing, Quick SEO Tips, Search Engine Optimization, SEO, Yuvaraj Tags: , ,  •  Comments Off on Latest SEO Trends | Recent Search Optimization Tips | SEO

Effective Link Building Ideas and Keyword Targets

Generally, when its comes to SEO, let it be On-Page Optimization or Off-page optimisation, high patience is required. Many people who do SEO, expect the results immediately, But it’s a wrong perpective. I would definetely take a month or two to know how effective our SEO process is. But be sure, that if you don’t find any good results after 2 months, then there is something that you need to take care of. Anyways back to the link building, patience is very much needed for a few important reasons. Below reasons itself are effective linkbuilding ideas.

1.) Choosing the right keywords

To make effective link building, the right keywords needs to be choosen, in order to get quality traffic. For example, if a company sells “Tailoring Materials”, it can’t choose a keywords as “Buy Cloths”, it would bring traffic, which won’t give conversion rates. At the same time if the company targets “Fancy Buttons” , “Latest Tailoring Materials” and so on would be the right keywords. Moreover, lot of time would spent, if lot of keywords needs to be targeted.

2.) Acquiring Links

Acquiring quality links takes lots of time. Firstly you need to check who are ready to provide the links and at what cost. Many do give free links, but still, a link which has got good page rank and do it as a business, would quote a cost to buy a link there. Hence get ready with the database of links first.

The most important is to get Branded Links, with good page rank. This is definitely help in increasing quality traffic and page rank.

3.) Quality Articles

Don’t just ask for links, that are already written. Its always good to write articles related to topic, and then hyperlink the target keywords with proper anchor text. For example, hermesmyth deals with internet marketing services and blog. So while writing articles, if the target keyword is “SEO Consultant” I would provide the alternate text as “Search Engine Optimization Services”. If you would liek to optimize you business name or your name in searches, the you need to provide the right alternate text like if my name wants to appear in the searches for ”SEO Consultant” then I would provide my name i.e. Yuvaraj and link to my main site with “SEO Consultant” as alternate text. While writing articles, bear in mind that, a good article with proper link is much worthy for link baiting.

A good idea to get quality articles is Reviews, where a link can be aquired for writing the own product review or services review and posting some articles in blogs.

4.) Other Linking Building places

Distributing Press Releases, Forums, Discussing boards, directory, social media are other sources to provide links. If utilzed properly, this would also help in getting higher page ranks.

Last but not the least, while writing articles, make it look interesting, so the reader will pass comments and also chances of the pages linked is higher. Plan and follow an Effective Link Building Strategy to acheive success.

Next topic is about…. SEO Tips for website restructuring / redesigning.

Posted by hermesmyth under General, Internet Marketing, Keywords, Link Building, Quick SEO Tips, Search Engine Optimization, SEO Tags: , , , ,  •  Comments Off on Effective Link Building Ideas and Keyword Targets

Choosing Target Keywords – Search Optimisation

Target Relevant Keywords

Keyword Relevancy and Target

The most important thing in SEO, is choosing the best keywords. A best and the performing keywords alone can bring good amount of QUALITY TRAFFIC and thereby increases the conversion rates to a website.

So while choosing a keyword for a website, the search engine optimizer should think in the consumer point of view, so that they can choose the right keywords / keyphrases, which a customer enters into the search box, while searching for something over the web.

So how to choose the right keywords?

This can be explained in a step by step process.

Step 1: Use a keyword tool, to analyse which keyword is most searched in the web. You can use some good free keyword suggestion tool, like Google Adword Tool, wordtracker etc.

Step 2: Choose the appropriate keyword, which is very much relevant to your website and would be searched by customers

Step 3: Once you enter the keywords in your website, using the analytics check out which keywords are performing and non-performing. Tweak the non-performing keywords

Step 4: Use long tail key phrases in the website. Say for example, you are having a Online marketing company, and willing to provide online marketing services. The use the key pharases, such as Internet Marketing service provider in India or online marketing consultant, UK and so on, whichever is relevant to your business and business location.

Step 5: Importantly check, if the keywords, content, links are relevant. Hence relevancy is only way to bring quality traffic and page rank to the website.

Soon I would be back with the next post of how to focus on the keywords internally in a website and external link building.

Posted by hermesmyth under General, Internet Marketing, Keywords, Link Building, Online Marketing, Quick SEO Tips, Search Engine Optimization, SEO, Yuvaraj Tags: , , , ,  •  Comments Off on Choosing Target Keywords – Search Optimisation

On-Page and Off-Page SEO Chart

On-Page and Off-Page SEO Chart

On-Page and Off-Page SEO Chart

On-Page Optimization Tips – SEO

On Page Optimization is one of the important things that needs to be taken care while developing the website and content. On-Page Optimization is nothing but “On the Page Optimization” which means optimizing the content within the page. There are certain important factor that needs to be check-listed while doing on-page search engine optimization (On-Page SEO). They are

1.) Title Tags

Optimizing the title tag is one of the important elements in SEO. Title Tags are the first things that are shown when the search engine indexes a web page. The title should be given more importance and appealing enough for the searcher to click the web page to know more information.

Title Tag should be descriptive with the business / site name and the keywords that provides the flavor for the entire content. The title should be descriptive as well relevant to the content of the page, with proper target keywords.

2.) Meta Tags

Meta Tags include Meta Description and Meta Keywords. Meta description should contain the information relevant to the business / services, which would explain the business or the web page’s purpose in a short line.

Meta Keywords – the terms that are used / searched by the users. When choosing keywords keep in mind it should be relevant to the website content, and think in the customer’s point of view, to provide the right keywords. Don’t stuff the keywords and keep repeating the same keywords in the keyword tag.

3.) H1, H2 & H3 Tags

H1 – Heading 1 – can be used for some important title or section of the page

H2 & H3 – Heading 2 and Heading 3 can be used to provide sub-titles or post titles

The above mentioned tags will provide good prominence in search results. Also Bold words would also increase the prominence, hence search engine gives importance those keywords highlighted in bold text.

4.) Hyperlink , Anchor Text & Alternate Tags

Alternate text are used while hyperlinking specific keywords. For example, for the keyword “online marketing” the alt text can be “internet marketing” with the link taking the target website.

Anchor texts can be provided for internal linking. Internal links can either be hyperlinked or can be provided with anchor link, bases on the length / topic of the content. Internal link is also considered one of the important thing in SEO.

In this way, the images also can be optimized having proper naming convention for title , linking with the right appropriate alt tags.

5.) URL Structure

Many do concentrate on the conent , keywords alone and forget the necessity of the url. The url can also consist of certain keywords. Say for example, I want to speak about PPC, then what I would do is create a folder called “internet_marketing” and inside this folder will create another folder as “seo” and then would put the content, naming my file as “Pay-Per-Click”. So my url structure would be /internet_marketing/seo/pay-per-click.html

This url optmization also fetches good result

6.) Content & Keyword Density

Though nowadays keyword density is not considered that much important, but still it is good tohave the relevant keyword in the content as well, appearing atleast once. The content should have the keyword, proper h1, h2, h3 tags, hyperlinks and so on as discussed above.

The above content can be considered as “On-page SEO Checklist” or “SEO for Beginners” . To get frequent updates regularly visit my internet marketing blog.

Search Engine Optimization Tutorial

SEO