Affiliate marketing can be termed as “Referral Marketing” for which the referrer will get a commission paid per sale / lead or whatever the merchant decides based on the business. So it’s always good to choose the right affiliate marketing network to bring in more affiliates. But result of the affiliate marketing success depends on the affiliate as well the merchants affiliate marketing model. Let me discuss about the Effective affiliate marketing model in my upcoming post. Right now let me tell you few important things regarding choosing an affiliate network.
1. Make a research regarding the affiliate networks and see which one suits the best for your business
2. Check out the number of affiliates using the particular affiliate network and the type of merchant / products they promote
3. Check how many potential affiliates (who can bring in good referrals for your business) are present in the network related to your business
4. If possible get more information regarding the affiliate websites and the region
5. See if the FEE STRUCTURE is right – sign-up fee as well as after sign-up services fee
Overall, if you find the affiliate network with potential affiliates and nominal fee which will suit your business, you can go ahead. Because, whatever network you sign-in, it all depends upon your affiliate marketing strategy to bring in a success to your affiliate marketing business.
Thought that the below links would be useful for you in getting the right keywords and generating the meta tags.
Free Keyword Suggestion Tools
Keyword List Generator
Free Meta Tag Generator
Free Meta Tag Builder with Time Interval
Generally, when its comes to SEO, let it be On-Page Optimization or Off-page optimisation, high patience is required. Many people who do SEO, expect the results immediately, But it’s a wrong perpective. I would definetely take a month or two to know how effective our SEO process is. But be sure, that if you don’t find any good results after 2 months, then there is something that you need to take care of. Anyways back to the link building, patience is very much needed for a few important reasons. Below reasons itself are effective linkbuilding ideas.
1.) Choosing the right keywords
To make effective link building, the right keywords needs to be choosen, in order to get quality traffic. For example, if a company sells “Tailoring Materials”, it can’t choose a keywords as “Buy Cloths”, it would bring traffic, which won’t give conversion rates. At the same time if the company targets “Fancy Buttons” , “Latest Tailoring Materials” and so on would be the right keywords. Moreover, lot of time would spent, if lot of keywords needs to be targeted.
2.) Acquiring Links
Acquiring quality links takes lots of time. Firstly you need to check who are ready to provide the links and at what cost. Many do give free links, but still, a link which has got good page rank and do it as a business, would quote a cost to buy a link there. Hence get ready with the database of links first.
The most important is to get Branded Links, with good page rank. This is definitely help in increasing quality traffic and page rank.
3.) Quality Articles
Don’t just ask for links, that are already written. Its always good to write articles related to topic, and then hyperlink the target keywords with proper anchor text. For example, hermesmyth deals with internet marketing services and blog. So while writing articles, if the target keyword is “SEO Consultant” I would provide the alternate text as “Search Engine Optimization Services”. If you would liek to optimize you business name or your name in searches, the you need to provide the right alternate text like if my name wants to appear in the searches for ”SEO Consultant” then I would provide my name i.e. Yuvaraj and link to my main site with “SEO Consultant” as alternate text. While writing articles, bear in mind that, a good article with proper link is much worthy for link baiting.
A good idea to get quality articles is Reviews, where a link can be aquired for writing the own product review or services review and posting some articles in blogs.
4.) Other Linking Building places
Distributing Press Releases, Forums, Discussing boards, directory, social media are other sources to provide links. If utilzed properly, this would also help in getting higher page ranks.
Last but not the least, while writing articles, make it look interesting, so the reader will pass comments and also chances of the pages linked is higher. Plan and follow an Effective Link Building Strategy to acheive success.
Next topic is about…. SEO Tips for website restructuring / redesigning.
The most important thing in SEO, is choosing the best keywords. A best and the performing keywords alone can bring good amount of QUALITY TRAFFIC and thereby increases the conversion rates to a website.
So while choosing a keyword for a website, the search engine optimizer should think in the consumer point of view, so that they can choose the right keywords / keyphrases, which a customer enters into the search box, while searching for something over the web.
So how to choose the right keywords?
This can be explained in a step by step process.
Step 2: Choose the appropriate keyword, which is very much relevant to your website and would be searched by customers
Step 3: Once you enter the keywords in your website, using the analytics check out which keywords are performing and non-performing. Tweak the non-performing keywords
Step 4: Use long tail key phrases in the website. Say for example, you are having a Online marketing company, and willing to provide online marketing services. The use the key pharases, such as Internet Marketing service provider in India or online marketing consultant, UK and so on, whichever is relevant to your business and business location.
Step 5: Importantly check, if the keywords, content, links are relevant. Hence relevancy is only way to bring quality traffic and page rank to the website.
Soon I would be back with the next post of how to focus on the keywords internally in a website and external link building.
Off-Page Optimization is optimizing a website with target keywords related to the website content externally. This external search engine optimization techniques increase the page rank, as well as increases the conversion rates via maximization of search engine results for the specified targeted keywords.
Off-Page optimization includes external linking and placement of targeted keywords in the content, linking the targeted keyword to the relevant web page. The off-page search engine optimization techniques involves the following.
1.) Website / Directory Submission
Submitting the website to multiple relevant website, search engine and business directories
2.) Press Releases and Article Distribution
Writing press releases and publishing it online. When writing press releases it should have some “Targeted Keywords”, which should be hyperlinked to the relevant webpage.
3.) Social Networking
Social networking has been in very good hype and becoming one of the important thing in linking building activity. Social networking sites like digg, delicious, slashdot, twitter etc have been increasing the linkablity and also brings good audiences.
4.) Link Building Campaigns
Apart from the above said link building tactics, we can also do specialized link building campaigns. We can request for complementary links from the people/other business who do business with us. This also involves, one-way, two-way, three-way and multiway link building.
5.) Link Exchanges
Link Exchange is exchanging the links between two website owners. There are certain factors such as page rank, relevancy of the business etc to be considered, inorder to do quality link building.
6.) Blogging and Commenting
We can have our blogs or can ask some bloggers to provide links to the website for which we seek optimization for. Also we can visit someother blogs and comment for their articles, by providing our link. This is also one way to aquire links
7.) Forum Postings
Forums are also one way of acquiring links. We can discuss on some good topic, where more number of poeple will participate. Here in forums, signature are considered important. we can either provide the link or just hyperlink the keyword, so that the forum vistors would click the link to know more about the person who has contributed to the forum. Real interesting topics will fetch good amount of traffic to the website.
Also note that while running a link building campaign, check out the page rank for better results. If the page rank is higher than yours, then it must be your target to get a link. Hence it would definitely provide your website with a good page rank as well in the future after off-page optimisation is done.
I would discuss more about how to choose the target keywords, the impact of off-page optimization to a website in SEO and the comparison between on-page optimization and off-page optimization in my upcoming posts. Till then stay tuned…..