Globally today internet is playing a major role in any type of business. Even we can say that internet has become a part of our day-to-day life. Individuals, Small Scale Business sectors to large scale business sectors, has been investing lot of money and time to attract worldwide customers to their website via internet search engines, to enhance and promote their company’s brand name and products. In order to drive more traffic to a website and get a good percentage of conversion rates, an organised internet marketing strategy needs to be worked out. Below are few important points that need to be followed while doing online marketing.
- Design your website in a way that you sell your concept and then the product. This means, you need have a good design, which attracts the customers and is pleasant to the eye, meanwhile is should say what your company/product is about, with a CALL TO ACTION
- Follow up-to-date Search Engine Optimization Techniques. Keep studying quality SEO forums, blogs etc. I would recommend you to have a glance at http://www.mattcutts.com/blog/ and http://www.seochat.com/
- Build quality links focusing on right keywords
- Email Campaign – Shoot out regular emails and newsletters to your target customers. Be sure you provide an unsubscribe option and opt-in list in your emails and website.
- Do regular Press Releases, and submit it to editors and PR websites. Get your products reviewed my product review editors
- Assist your customers via forums, blog and respond them as soon as you find a new thread or question
- Write and publish your articles online, and submit it to article publishing websites and social media websites.
- Analyse your website on a periodic basis to check for broken links, redirects, sitemaps and other related information
- Promote your products, providing special offers in your website.
- Update your website regularly
- Prepare monthly web metrics and progress of your website traffic vs. conversion rates
- Last but not the least – Have a constant eye on your competitor’s website and marketing strategies.
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