Many of the fresh search engine optimizers (SEO’s) as well as experienced sometimes knowingly or unknowingly in order to increase the website traffic start using few unethical ways which doesn’t obey the SEO guidelines. These are done in order to bring the page rank, and increase the website traffic in a short period of time.
So what are the common black hat seo techniques that are followed and what happens to a website if black hat seo are used?
Here the answer for your question.
Generally, black hat seo is kind of spam and unethical, for which search engine companies penalize for misuse by banning the website from their search engines.
Using Invisible Text: This is a common method, in which website developers use to get the list of top searched keywords and put them in the page, in the website background color. When a person searches in a search engine a using a specific keyword might reach this page, whereas the page which he lands has nothing to do with that keyword, nor it would be visible to the website visitor.
Below is a recent site that I got in my Google alert for a keyword I subscribed. When I went to the website, there is irrelevant content to a furniture shop . Here is the invisible text “keywords” they used to rank it.
Stuffing Keywords: Lot of keywords are stuffed in a specific page, with lot of repetitions, which is against the search engine policies. Also the Meta tags also have lot of keywords.
Website Cloaking: A webpage is created for the sole purpose of increasing the website traffic by identifying the search engine’s spider user agent or ip address. When a user visits the page, he would be taken to some other page which wouldn’t be related to what was shown in search results.
Doorway Page: A page is optimized for specific keywords and once starts getting in traffic, the website would be redirected to the real website. This is also similar to website cloaking.
Link Farms: This is a kind of spamming the search engines indexing algorithm. This is also known as spamdexing. It linking to site whereever possible, but which are not relevant to the content or keywords. This is made with the only intention to increase the backlinks, reciprocal link, which search engine see as spamming, as it is against the search engine indexing policies.
Is there a good penalty other than blocking or re-ranking the site? Yes, good penalizes by blocking the site or by dropping site from its current position to some the bottom of the results.
Here is the site, that was blocked by Google for using Black Hat Technique. ( I have provided the image of the invisible text given in the html code)
There are different types of HATS, the Search Engine Optimizers wear. Below are list of seo hats. In fact, the true fact is that Black Hat, Grey Hat and White Hat SEO alone exists. Whereas people as they tried different terminologies in SEO to bring their site to top in SERP’s i.e. Search Engine Results Page, they gave different names such as yellow hat, green hat, brown hat, purple hat, pink hat and so on as they wish, but those did not really get life and did not exist.
Black Hat SEO:
The word itself says the unethical SEO. In this method of SEO, the keywords are stuffed irrelevant to the content, and is not visible to humans i.e. the text colour would be matched with the background colour of the webpage. Also this type of SEO is often adopted to bring the website to top ranking faster. Search Engines identify and block sites which rank top using Black Hat SEO Method.
Grey Hat SEO:
This is a combination of both black hat seo as well as white hat seo. Here they dont stuff the keyword but this includes buying links, semantic links, keyword file naming and density manipulation. Most of the Grey Hat SEO methods are proclaimed as white hat SEO, whereas search engines are against websites which buy links from third party websites.
Green Hat SEO:
This is a method and action which involves lot of tactics and actions to draw more website visitors. This is all about having fun and doing unnecessary things over a website to gain visitors.
Red Hat SEO:
This is just an observable phenomenon i.e. evaluation hypotheses of what is happening over the web. This is also like White Hat SEO.
White Hat SEO:
This is an ethical SEO method. Here Search Engine Optimizers follow the SEO Guidelines and work on acquiring natural links. This is a slow and a steady process which brings good SERP’s in the long run.
Blue Hat SEO:
This is an advanced SEO technique. Blue Hat Search Engine Optimizers have good knowledge about both Black as well as White hat seo, which makes the search engine optimizer to think in the creative aspect of seo, without voiding the seo guidelines.
So now you know which hat to choose right?