Internet Marketing Strategies for Modern Day Business

Globally today internet is playing a major role in any type of business. Even we can say that internet has become a part of our day-to-day life. Individuals, Small Scale Business sectors to large scale business sectors, has been investing lot of money and time to attract worldwide customers to their website via internet search engines, to enhance and promote their company’s brand name and products. In order to drive more traffic to a website and get a good percentage of conversion rates, an organised internet marketing strategy needs to be worked out. Below are few important points that need to be followed while doing online marketing.

  • Design your website in a way that you sell your concept      and then the product. This means, you need have a good design, which      attracts the customers and is pleasant to the eye, meanwhile is should say      what your company/product is about, with a CALL TO ACTION
  • Follow up-to-date Search Engine Optimization      Techniques. Keep studying quality SEO forums, blogs etc. I would recommend      you to have a glance at and
  • Build quality links focusing on right keywords
  • Email Campaign – Shoot out regular emails and      newsletters to your target customers. Be sure you provide an unsubscribe      option and opt-in list in your emails and website.
  • Do regular Press Releases, and submit it to editors and      PR websites. Get your products reviewed my product review editors
  • Assist your customers via forums, blog and respond them      as soon as you find a new thread or question
  • Write and publish your articles online, and submit it      to article publishing websites and social media websites.
  • Analyse your website on a periodic basis to check for      broken links, redirects, sitemaps and other related information
  • Promote your products, providing special offers in your      website.
  • Update your website regularly
  • Prepare monthly web metrics and progress of your      website traffic vs. conversion rates
  • Last but not the least – Have a constant eye on your competitor’s website and      marketing strategies.

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Posted by hermesmyth under Internet Marketing, Search Engine, Search Engine Optimization, SEO, Yuvaraj Tags: ,  •  Comments Off on Internet Marketing Strategies for Modern Day Business

On-Page Optimization Tips – SEO

On Page Optimization is one of the important things that needs to be taken care while developing the website and content. On-Page Optimization is nothing but “On the Page Optimization” which means optimizing the content within the page. There are certain important factor that needs to be check-listed while doing on-page search engine optimization (On-Page SEO). They are

1.) Title Tags

Optimizing the title tag is one of the important elements in SEO. Title Tags are the first things that are shown when the search engine indexes a web page. The title should be given more importance and appealing enough for the searcher to click the web page to know more information.

Title Tag should be descriptive with the business / site name and the keywords that provides the flavor for the entire content. The title should be descriptive as well relevant to the content of the page, with proper target keywords.

2.) Meta Tags

Meta Tags include Meta Description and Meta Keywords. Meta description should contain the information relevant to the business / services, which would explain the business or the web page’s purpose in a short line.

Meta Keywords – the terms that are used / searched by the users. When choosing keywords keep in mind it should be relevant to the website content, and think in the customer’s point of view, to provide the right keywords. Don’t stuff the keywords and keep repeating the same keywords in the keyword tag.

3.) H1, H2 & H3 Tags

H1 – Heading 1 – can be used for some important title or section of the page

H2 & H3 – Heading 2 and Heading 3 can be used to provide sub-titles or post titles

The above mentioned tags will provide good prominence in search results. Also Bold words would also increase the prominence, hence search engine gives importance those keywords highlighted in bold text.

4.) Hyperlink , Anchor Text & Alternate Tags

Alternate text are used while hyperlinking specific keywords. For example, for the keyword “online marketing” the alt text can be “internet marketing” with the link taking the target website.

Anchor texts can be provided for internal linking. Internal links can either be hyperlinked or can be provided with anchor link, bases on the length / topic of the content. Internal link is also considered one of the important thing in SEO.

In this way, the images also can be optimized having proper naming convention for title , linking with the right appropriate alt tags.

5.) URL Structure

Many do concentrate on the conent , keywords alone and forget the necessity of the url. The url can also consist of certain keywords. Say for example, I want to speak about PPC, then what I would do is create a folder called “internet_marketing” and inside this folder will create another folder as “seo” and then would put the content, naming my file as “Pay-Per-Click”. So my url structure would be /internet_marketing/seo/pay-per-click.html

This url optmization also fetches good result

6.) Content & Keyword Density

Though nowadays keyword density is not considered that much important, but still it is good tohave the relevant keyword in the content as well, appearing atleast once. The content should have the keyword, proper h1, h2, h3 tags, hyperlinks and so on as discussed above.

The above content can be considered as “On-page SEO Checklist” or “SEO for Beginners” . To get frequent updates regularly visit my internet marketing blog.