Viral Marketing the word itself says a technique in marketing which can spread fast like a fever. But how? Yes the marketing fever that spreads fast via Social Networking Sites, where there should be definitely a group of people gathering or buzzing around.
Companies ranging from Start-up to Days-old are interested in creating a successful viral marketing programs to reach their target customers, spreading viral messages that appeal the individuals or a set of people who spread the message fast to their community.
Viral Marketing is like telling a secret to a women , Yes, its spreads so fast if effectively conveyed and is passed along from one individual to a group of individual who is ready to hear the individuals speak.
Online Viral Marketing techniques involve Social Networking Sites, media sites, Video Clips, games, images and also tech messages. These modes are used to create brand awareness between individuals,enterprises and others.
Viral Marketing can be done using your favorite websites which you visit regularly with lot of interest. Few Sites to point out include
Honestly Viral Marketing is now becoming the highest contributor to SEO, link building activities and other online marketing tactics.
Few has been asking me how to select an SEO consultant, or Agency to optimize their website. I would like to share a few tips in choosing the right SEO Professional. Below are those.
1. Don’t believe in Agencies, who Guarantee 1st Position in Few Weeks
There is lot competition, and there are lots of rules and work that needs to be done to bring a website to a first position. Though all those are done, it very very tough to bring our website to top rankings for all our target keywords. So better don’t believe agencies who say, “We will bring your website to No.1 for all your target keywords”.
2. Ask for Real Facts
Always ask the SEO specialist about the real facts and the possibilities of the site to rank top. For ranking top, what and all needs to be done and average time period etc.
3. Link Building
A good SEO professional will provide the list of links he has purchases to do link building. Moreover its our right to ask for list of links purchased, hence we are paying them to acquire those links.
4. SEO Plans
Ask the SEO specialist to plan execution. What and they are planning to do, and what needs to be done in our part to execute their SEO plan effectively.
5. Website Objects
Make sure you are aware about the activities carried out the SEO professional, and all the accounts, domains, content, images etc used for promoting the website is rooted to you. “Please donot outsource your website project to a agency who says, links, promotional content are confidential”.
Be sure you get the reports periodically, along with the list of activities carried on and a comparitive performance once is 3 months. A professional SEO Consultant would explain the realy facts after the first 3 months of exclusive research, and from next phase he would be able to better bring the site up.
Generally, when its comes to SEO, let it be On-Page Optimization or Off-page optimisation, high patience is required. Many people who do SEO, expect the results immediately, But it’s a wrong perpective. I would definetely take a month or two to know how effective our SEO process is. But be sure, that if you don’t find any good results after 2 months, then there is something that you need to take care of. Anyways back to the link building, patience is very much needed for a few important reasons. Below reasons itself are effective linkbuilding ideas.
1.) Choosing the right keywords
To make effective link building, the right keywords needs to be choosen, in order to get quality traffic. For example, if a company sells “Tailoring Materials”, it can’t choose a keywords as “Buy Cloths”, it would bring traffic, which won’t give conversion rates. At the same time if the company targets “Fancy Buttons” , “Latest Tailoring Materials” and so on would be the right keywords. Moreover, lot of time would spent, if lot of keywords needs to be targeted.
2.) Acquiring Links
Acquiring quality links takes lots of time. Firstly you need to check who are ready to provide the links and at what cost. Many do give free links, but still, a link which has got good page rank and do it as a business, would quote a cost to buy a link there. Hence get ready with the database of links first.
The most important is to get Branded Links, with good page rank. This is definitely help in increasing quality traffic and page rank.
3.) Quality Articles
Don’t just ask for links, that are already written. Its always good to write articles related to topic, and then hyperlink the target keywords with proper anchor text. For example, hermesmyth deals with internet marketing services and blog. So while writing articles, if the target keyword is “SEO Consultant” I would provide the alternate text as “Search Engine Optimization Services”. If you would liek to optimize you business name or your name in searches, the you need to provide the right alternate text like if my name wants to appear in the searches for ”SEO Consultant” then I would provide my name i.e. Yuvaraj and link to my main site with “SEO Consultant” as alternate text. While writing articles, bear in mind that, a good article with proper link is much worthy for link baiting.
A good idea to get quality articles is Reviews, where a link can be aquired for writing the own product review or services review and posting some articles in blogs.
4.) Other Linking Building places
Distributing Press Releases, Forums, Discussing boards, directory, social media are other sources to provide links. If utilzed properly, this would also help in getting higher page ranks.
Last but not the least, while writing articles, make it look interesting, so the reader will pass comments and also chances of the pages linked is higher. Plan and follow an Effective Link Building Strategy to acheive success.
Next topic is about…. SEO Tips for website restructuring / redesigning.