H1, H2, Alt Texts , Page Title are more important when optimizing a website. So its important to have the target keywords in these tags. Below are the few important HTML tags that needs to be used in SEO.
<title> Internet Marketing Blog </title> – This tag is the one which is more important and would be seen in search engine results as well as browsers.
Keyword Tag – This would contain the words which are generally searched in search engines
<meta name=”keywords” content=”keyword, keywords, key words, effective search terms, search keywords “>
Description Tag – Gives a short description about what the page is about.
<meta name=”description” content=”Optimize your website with important SEO HTML tags”>
Author – Provide the author name or email address
<meta name=”author” content=”Yuvaraj Hermesmyth”>
Robots – a conditon with which we can allow or disallow indexing by search engines
< meta name=”robots” content=”allow”>
<h1> Heading 1 </h1>
< h2> Heading 2 </h2>
< h3> Heading 3 </h3>
< h4> Heading 4 </h4>
< h5> Heading 5 </h5>
< h6> Heading 6 </h6>
Tag for Automatically Refreshing a Webpage after 20 Seconds
<meta http-equiv=”refresh” content=”20;url=http://www.hermesmyth.com/”>
Tag for Image Optimization
Optimizing a image name is also important. A good alt text will also be helpful in SEO.
<img src=”painting.gif” alt=”Mordern Paintings” />
When you want to post an email and when clicked it that needs to be opened in the users default email client this tag is used.
<a href=”mailto:email@example.com?subject=Hello%20Yuvaraj“> Send Mail</a>
Internal Links or Links placed within the webpage should have proper keywords in alt text, which helps the website rank better.
<a href=”http://artgallery.hermesmyth.com” alt=”Art Gallery, Mordern Day Paintings”>Art Gallery</a>
Few important points to be noted:
1.) Website Submission: When a website is submitted in a website it is good to have minimum 200 words, with 2-3% keyword density.
3.) Don’t use Frames or limit the usage of frames, hence search engine won’t recognize the frameset which cause lot of problems to the search engine spiders. Its better to use internal hyperlinks inside frames, if you wanted to have frames.
4.) Flash Pages: Use the Meta keywords and description tag for flash pages. Webpages which are completed designed using flash is called as splash pages. Most of these flash components are not recognized by search engines as they are not HTML hyperlinks.
5.) Have Speed, Reliable and Best Web Hosting Server, to prevent website down-times.
Search Engine Optmization commonly known with the acronym SEO. The process of increasing the volume of traffic i.e. increasing the number of visitors to a website , and improving the page rank is known as Search Engine Optimization (SEO).
Seach Engine Optimization – The term itself refers to the Search Engines i.e. google, yahoo, bing, metacrawler and much more. “Optimization” refers to the technique involved in getting a specific website at top search results for certain targeted keywords. So to optimize a website the Search Engine Optimizers need to understand how a search engine works and the tactics involved in optimizing a website.
There are certain algorithms that are followed by different search engine providers, hence the website which is being designed should be search engine friendly. Many believe that only meta keywords alone brings the webstie in the top of the search results. But its a wrong opinion. There are lot of things that needs to be considered such as the webstie design, menu, the body i.e. the content, image names, keywords, title, alternate texts, links and so on.
There are two types of optimization. They are
1.) On-Page Optimization – The involves optimizing within the websites.
2.) Off-Page Optimization – This technique is done externally, to bring some outbound links and visibility , in a way to support the on-page optimization.
Thats if for now, will discuss more about this in my next post