SEO (Search Engine Optimisation, has never been a hard task, until and unless we are up-to-date with the recent trends, search techniques and search engine algorithms.
“There is nothing permanent except changes” – So once you go with the changes, then really you can make a difference by achieving success. The same applies in SEO too. You don’t have to give more importance to the traditional SEO. All you have to do is, use the traditional expertise, and research new and modern tactics used in SEO. Still I don’t say, you need to omit all the traditional methods, but you can follow a few really good tactics used in traditional marketing as well.
In today’s scenario, the best way to achieve better and high ranking is building quality inbound links, anchored with functional quality keywords, related to the website.
Nowadays one-ways links and directories are given high importance than the link exchanges or reciprocal linking, which are not any more used by SEO’s until its of utmost importance.
Previously, in SEO, when a reciprocal link is given, they add the “no-follow” attribute. But nowadays, search engines no longer support this. For example, in blogs, if Google identifies, a link as a Spam link, then no longer it indexes it. So here the search engines companies have done a good job changing the search algorithms accordingly.
Also when it comes to SMO (Social Media Optimization) some websites has started no follow attributes. Recently Digg added the no-follow attribute to external links, which applies for comments, user profiles and story pages. But still its only applicable for some links and not for all.
To know more about the recent happenings and updates in SEO, you can visit some leading SEO forums or discussion boards. To know about Google’s search techniques, I think you can visits Matt Cutts Blog. Here Matt Cutts discusses about SEO, fun and lot more about books. Really a interesting stuff.
So you need to know about the recent seo trends and seo tips to better perform in search engine to achieve high/top rankings.