There are different types of HATS, the Search Engine Optimizers wear. Below are list of seo hats. In fact, the true fact is that Black Hat, Grey Hat and White Hat SEO alone exists. Whereas people as they tried different terminologies in SEO to bring their site to top in SERP’s i.e. Search Engine Results Page, they gave different names such as yellow hat, green hat, brown hat, purple hat, pink hat and so on as they wish, but those did not really get life and did not exist.
Black Hat SEO:
The word itself says the unethical SEO. In this method of SEO, the keywords are stuffed irrelevant to the content, and is not visible to humans i.e. the text colour would be matched with the background colour of the webpage. Also this type of SEO is often adopted to bring the website to top ranking faster. Search Engines identify and block sites which rank top using Black Hat SEO Method.
Grey Hat SEO:
This is a combination of both black hat seo as well as white hat seo. Here they dont stuff the keyword but this includes buying links, semantic links, keyword file naming and density manipulation. Most of the Grey Hat SEO methods are proclaimed as white hat SEO, whereas search engines are against websites which buy links from third party websites.
Green Hat SEO:
This is a method and action which involves lot of tactics and actions to draw more website visitors. This is all about having fun and doing unnecessary things over a website to gain visitors.
Red Hat SEO:
This is just an observable phenomenon i.e. evaluation hypotheses of what is happening over the web. This is also like White Hat SEO.
White Hat SEO:
This is an ethical SEO method. Here Search Engine Optimizers follow the SEO Guidelines and work on acquiring natural links. This is a slow and a steady process which brings good SERP’s in the long run.
Blue Hat SEO:
This is an advanced SEO technique. Blue Hat Search Engine Optimizers have good knowledge about both Black as well as White hat seo, which makes the search engine optimizer to think in the creative aspect of seo, without voiding the seo guidelines.
So now you know which hat to choose right?
SEO (Search Engine Optimisation, has never been a hard task, until and unless we are up-to-date with the recent trends, search techniques and search engine algorithms.
“There is nothing permanent except changes” – So once you go with the changes, then really you can make a difference by achieving success. The same applies in SEO too. You don’t have to give more importance to the traditional SEO. All you have to do is, use the traditional expertise, and research new and modern tactics used in SEO. Still I don’t say, you need to omit all the traditional methods, but you can follow a few really good tactics used in traditional marketing as well.
In today’s scenario, the best way to achieve better and high ranking is building quality inbound links, anchored with functional quality keywords, related to the website.
Nowadays one-ways links and directories are given high importance than the link exchanges or reciprocal linking, which are not any more used by SEO’s until its of utmost importance.
Previously, in SEO, when a reciprocal link is given, they add the “no-follow” attribute. But nowadays, search engines no longer support this. For example, in blogs, if Google identifies, a link as a Spam link, then no longer it indexes it. So here the search engines companies have done a good job changing the search algorithms accordingly.
Also when it comes to SMO (Social Media Optimization) some websites has started no follow attributes. Recently Digg added the no-follow attribute to external links, which applies for comments, user profiles and story pages. But still its only applicable for some links and not for all.
To know more about the recent happenings and updates in SEO, you can visit some leading SEO forums or discussion boards. To know about Google’s search techniques, I think you can visits Matt Cutts Blog. Here Matt Cutts discusses about SEO, fun and lot more about books. Really a interesting stuff.
So you need to know about the recent seo trends and seo tips to better perform in search engine to achieve high/top rankings.
Most of the fresh search engine optimizers spend lot of time in certain things which are not that much we need to worry while optimizing a website. Below are few common mistakes that needs to be avoided while doing SEO for a website
1.) Don’t spend lot of time researching meta keywords. Its better you can use the keywords which are already present in the website.
2.) Focusing on keyword density is no more of that much importance, if you focus on keyword density more, then your website may probably move above one site, that’s it. So you can have the keywords occurances in the content itself. Also long tail keywords would help your website rank good.
3.) Avoid keyword stuffing in H1, H2 Tags. Don’t provide the same keyword in H1,H2 tags, I may affect the search rankings. Its better you use the appropriate, descriptive tags, which itself will bring your site to top based on relevancy.
4.) Avoid Duplicate Content, don’t copy paste someone’s content in your website. Hence the content which you copy paste may be already indexed by search engines. Duplicate content not only leads to legal copy right issues, but also affects your search rankings.
5.) Reciprocal linking – Gone are those days. But while providing reciprocal links, check how the other website is relevent to your business/website and what their page rank is. If their page rank is more less when compared to yours, your page rank might get shared.
6.) Creating Sitemaps – Sitemaps are used by your website visitors for easy navigation and other by search engines for quick and easy indexing. So don’t create a sitemap with keywords which are linked outside. Because many do provide the backlinks in sitemap with a good keyword. Sitemap must be of your website and not linked to third parties.
7.) Most of the fresh SEO learners read lot of posts searching in the web and implement all known and unknown things reading certain wrong postings. I wish Search Engine Beginners, should first strategize what needs to done and do it accordingly. Good Luck will follow you .