H1, H2, Alt Texts , Page Title are more important when optimizing a website. So its important to have the target keywords in these tags. Below are the few important HTML tags that needs to be used in SEO.
<title> Internet Marketing Blog </title> – This tag is the one which is more important and would be seen in search engine results as well as browsers.
Keyword Tag – This would contain the words which are generally searched in search engines
<meta name=”keywords” content=”keyword, keywords, key words, effective search terms, search keywords “>
Description Tag – Gives a short description about what the page is about.
<meta name=”description” content=”Optimize your website with important SEO HTML tags”>
Author – Provide the author name or email address
<meta name=”author” content=”Yuvaraj Hermesmyth”>
Robots – a conditon with which we can allow or disallow indexing by search engines
< meta name=”robots” content=”allow”>
<h1> Heading 1 </h1>
< h2> Heading 2 </h2>
< h3> Heading 3 </h3>
< h4> Heading 4 </h4>
< h5> Heading 5 </h5>
< h6> Heading 6 </h6>
Tag for Automatically Refreshing a Webpage after 20 Seconds
<meta http-equiv=”refresh” content=”20;url=http://www.hermesmyth.com/”>
Tag for Image Optimization
Optimizing a image name is also important. A good alt text will also be helpful in SEO.
<img src=”painting.gif” alt=”Mordern Paintings” />
When you want to post an email and when clicked it that needs to be opened in the users default email client this tag is used.
<a href=”mailto:email@example.com?subject=Hello%20Yuvaraj“> Send Mail</a>
Internal Links or Links placed within the webpage should have proper keywords in alt text, which helps the website rank better.
<a href=”http://artgallery.hermesmyth.com” alt=”Art Gallery, Mordern Day Paintings”>Art Gallery</a>
Few important points to be noted:
1.) Website Submission: When a website is submitted in a website it is good to have minimum 200 words, with 2-3% keyword density.
3.) Don’t use Frames or limit the usage of frames, hence search engine won’t recognize the frameset which cause lot of problems to the search engine spiders. Its better to use internal hyperlinks inside frames, if you wanted to have frames.
4.) Flash Pages: Use the Meta keywords and description tag for flash pages. Webpages which are completed designed using flash is called as splash pages. Most of these flash components are not recognized by search engines as they are not HTML hyperlinks.
5.) Have Speed, Reliable and Best Web Hosting Server, to prevent website down-times.
Generally, when its comes to SEO, let it be On-Page Optimization or Off-page optimisation, high patience is required. Many people who do SEO, expect the results immediately, But it’s a wrong perpective. I would definetely take a month or two to know how effective our SEO process is. But be sure, that if you don’t find any good results after 2 months, then there is something that you need to take care of. Anyways back to the link building, patience is very much needed for a few important reasons. Below reasons itself are effective linkbuilding ideas.
1.) Choosing the right keywords
To make effective link building, the right keywords needs to be choosen, in order to get quality traffic. For example, if a company sells “Tailoring Materials”, it can’t choose a keywords as “Buy Cloths”, it would bring traffic, which won’t give conversion rates. At the same time if the company targets “Fancy Buttons” , “Latest Tailoring Materials” and so on would be the right keywords. Moreover, lot of time would spent, if lot of keywords needs to be targeted.
2.) Acquiring Links
Acquiring quality links takes lots of time. Firstly you need to check who are ready to provide the links and at what cost. Many do give free links, but still, a link which has got good page rank and do it as a business, would quote a cost to buy a link there. Hence get ready with the database of links first.
The most important is to get Branded Links, with good page rank. This is definitely help in increasing quality traffic and page rank.
3.) Quality Articles
Don’t just ask for links, that are already written. Its always good to write articles related to topic, and then hyperlink the target keywords with proper anchor text. For example, hermesmyth deals with internet marketing services and blog. So while writing articles, if the target keyword is “SEO Consultant” I would provide the alternate text as “Search Engine Optimization Services”. If you would liek to optimize you business name or your name in searches, the you need to provide the right alternate text like if my name wants to appear in the searches for ”SEO Consultant” then I would provide my name i.e. Yuvaraj and link to my main site with “SEO Consultant” as alternate text. While writing articles, bear in mind that, a good article with proper link is much worthy for link baiting.
A good idea to get quality articles is Reviews, where a link can be aquired for writing the own product review or services review and posting some articles in blogs.
4.) Other Linking Building places
Distributing Press Releases, Forums, Discussing boards, directory, social media are other sources to provide links. If utilzed properly, this would also help in getting higher page ranks.
Last but not the least, while writing articles, make it look interesting, so the reader will pass comments and also chances of the pages linked is higher. Plan and follow an Effective Link Building Strategy to acheive success.
Next topic is about…. SEO Tips for website restructuring / redesigning.
The most important thing in SEO, is choosing the best keywords. A best and the performing keywords alone can bring good amount of QUALITY TRAFFIC and thereby increases the conversion rates to a website.
So while choosing a keyword for a website, the search engine optimizer should think in the consumer point of view, so that they can choose the right keywords / keyphrases, which a customer enters into the search box, while searching for something over the web.
So how to choose the right keywords?
This can be explained in a step by step process.
Step 2: Choose the appropriate keyword, which is very much relevant to your website and would be searched by customers
Step 3: Once you enter the keywords in your website, using the analytics check out which keywords are performing and non-performing. Tweak the non-performing keywords
Step 4: Use long tail key phrases in the website. Say for example, you are having a Online marketing company, and willing to provide online marketing services. The use the key pharases, such as Internet Marketing service provider in India or online marketing consultant, UK and so on, whichever is relevant to your business and business location.
Step 5: Importantly check, if the keywords, content, links are relevant. Hence relevancy is only way to bring quality traffic and page rank to the website.
Soon I would be back with the next post of how to focus on the keywords internally in a website and external link building.
On Page Optimization is one of the important things that needs to be taken care while developing the website and content. On-Page Optimization is nothing but “On the Page Optimization” which means optimizing the content within the page. There are certain important factor that needs to be check-listed while doing on-page search engine optimization (On-Page SEO). They are
1.) Title Tags
Optimizing the title tag is one of the important elements in SEO. Title Tags are the first things that are shown when the search engine indexes a web page. The title should be given more importance and appealing enough for the searcher to click the web page to know more information.
Title Tag should be descriptive with the business / site name and the keywords that provides the flavor for the entire content. The title should be descriptive as well relevant to the content of the page, with proper target keywords.
2.) Meta Tags
Meta Tags include Meta Description and Meta Keywords. Meta description should contain the information relevant to the business / services, which would explain the business or the web page’s purpose in a short line.
Meta Keywords – the terms that are used / searched by the users. When choosing keywords keep in mind it should be relevant to the website content, and think in the customer’s point of view, to provide the right keywords. Don’t stuff the keywords and keep repeating the same keywords in the keyword tag.
3.) H1, H2 & H3 Tags
H1 – Heading 1 – can be used for some important title or section of the page
H2 & H3 – Heading 2 and Heading 3 can be used to provide sub-titles or post titles
The above mentioned tags will provide good prominence in search results. Also Bold words would also increase the prominence, hence search engine gives importance those keywords highlighted in bold text.
4.) Hyperlink , Anchor Text & Alternate Tags
Alternate text are used while hyperlinking specific keywords. For example, for the keyword “online marketing” the alt text can be “internet marketing” with the link taking the target website.
Anchor texts can be provided for internal linking. Internal links can either be hyperlinked or can be provided with anchor link, bases on the length / topic of the content. Internal link is also considered one of the important thing in SEO.
In this way, the images also can be optimized having proper naming convention for title , linking with the right appropriate alt tags.
5.) URL Structure
Many do concentrate on the conent , keywords alone and forget the necessity of the url. The url can also consist of certain keywords. Say for example, I want to speak about PPC, then what I would do is create a folder called “internet_marketing” and inside this folder will create another folder as “seo” and then would put the content, naming my file as “Pay-Per-Click”. So my url structure would be /internet_marketing/seo/pay-per-click.html
This url optmization also fetches good result
6.) Content & Keyword Density
Though nowadays keyword density is not considered that much important, but still it is good tohave the relevant keyword in the content as well, appearing atleast once. The content should have the keyword, proper h1, h2, h3 tags, hyperlinks and so on as discussed above.
The above content can be considered as “On-page SEO Checklist” or “SEO for Beginners” . To get frequent updates regularly visit my internet marketing blog.
Search Engine Optmization commonly known with the acronym SEO. The process of increasing the volume of traffic i.e. increasing the number of visitors to a website , and improving the page rank is known as Search Engine Optimization (SEO).
Seach Engine Optimization – The term itself refers to the Search Engines i.e. google, yahoo, bing, metacrawler and much more. “Optimization” refers to the technique involved in getting a specific website at top search results for certain targeted keywords. So to optimize a website the Search Engine Optimizers need to understand how a search engine works and the tactics involved in optimizing a website.
There are certain algorithms that are followed by different search engine providers, hence the website which is being designed should be search engine friendly. Many believe that only meta keywords alone brings the webstie in the top of the search results. But its a wrong opinion. There are lot of things that needs to be considered such as the webstie design, menu, the body i.e. the content, image names, keywords, title, alternate texts, links and so on.
There are two types of optimization. They are
1.) On-Page Optimization – The involves optimizing within the websites.
2.) Off-Page Optimization – This technique is done externally, to bring some outbound links and visibility , in a way to support the on-page optimization.
Thats if for now, will discuss more about this in my next post